Christmas and Easter has its own special soda over here. Well, two, actually. It's the same soda, but around Easter it's called Påskmust (Easter juice, I guess) and around Christmas it's Julmust. I'm not a huge fan, probably because I didn't grow up swilling it like all these Swedes; it's a little like Dr. Pepper with kind of fruity. It's not sold any other time of the year and, indeed, I believe it's so deeply discounted today because it's last day of relevance this year was six whole days ago.